Apple's New Product...

TECHNOLOGY...FEBRUARY 9, 2011

Apple's New iPad in Production

By YUKARI IWATANI KANE And SHAYNDI RAICE

We may all recall last year when the iPad made its big debut.  Now Apple Inc. has starting making a new version  of  its i iPad. The new version consists o f a built-in camera and faster processor. It will also be thinner and lighter than the first version. However, not everyone can have this new product because the new Ipad will start out only being available through Verizon Wireless and AT&T Inc... this means that people that have Sprint Nextel Corp. or T-Mobile USA will not be able to obtain this product. This is obviously a good marketing stragey for AT&T and Verizon because more people will want to be a part of their network since they can have products that they wouldn't be able to have with other networks. With such a competitive market in today's age it is important for companies to offer products that other companies can't. Also the release of this new product from Apple shows that Apple is moving in the right direction.  Dell Inc. is trying to keep up with Apple and they said they are planning to release a 10-inch tablet that runs on Microsoft. We will see what company will stay afloat in such a competitive market!! My bet is on Apple!!

http://online.wsj.com/article/SB10001424052748704364004576132643125168876.html?mod=WSJ_Tech_LEFTTopNews

Superbowl...

MEDIA & MARKETING...FEBRUARY 8, 2011

Super Bowl Draws Record Audience

By SAM SCHECHNER

Sunday was an important day for many people as they anxiously watched to see who would win the big game, the Green Bay Packers or the Pittsburgh Steelers.  As we may know the Superbowl has always been one f the most watched events in television. With this in mind it is a great opportunity for company to advertise their products and services. It was the second year in a row, the game set a record as the most- watched telecast in U.S. history. There were about 111 million people who tuned into the game. This was great news for Fox  channel!!!  As I mentioned the Superbowl is a great time to release new advertisements considering the amount of people who are watching. However, in my opinion, the commercials did not stick with me. I believe that companies got to caught up in making an extravagant commercial for the Superbowl that their messages got lost in everything else. When marketing it is important to capture the audience but still get the message across, because overall you want the lasting impression to be the brand or the product!!!

http://online.wsj.com/article/SB10001424052748703507804576130502068719070.html

Check Out my favorite Superbowl Ad on the Link below:

http://www.youtube.com/watch?v=tVi95yGzn8g

Impact of Television Commercials...

TECHNOLOGY...FEBRUARY 4, 2011

 

On TV, New Ways To Gauge the Ads

BY JESSICA E. VASCELLARO

When it comes to television commercials the competition is very competitive. With this fact in mind it is important for companies to come up with innovative ideas to make them stand out from the rest. This article in the Wall Street Journal illustrates the competitive environment within television. For example, TiVo Inc. is expanding its service that allows advertisers to see how many and what kind of users are viewing their commercials." This will allow companies to know what they have to do in order to stay afloat in such a competitive environment. Today, the average American watches close to four hours of TV each day. With this fact in mind it makes television a great way of marketing. Most TV relies on commercials to exist. The number of TV commercials in a program per hour has been increasing throughout the years. Companies are aware that advertising through the use of television is a great approach in branding themselves in this competitive environment.

http://online.wsj.com/article/SB10001424052748703740104576122460268374184.html

Paper Advertising...

EARNINGS...FEBRUARY 3, 2011, 2:04 P.M. ET

New York Times Ad Revenue Slips, Profit Falls

BY RUSSELL ADAMS

 

Will Paper advertising eventually go "out of style"? The New York Times Co. is asking this question considering there as been a 26% decline in fourth- quarter profits since rising declines in print advertising have come about. It seems that companies are finding different approaches to get their name out there. There was once a time when paper advertising was all that existed but now with the advancements in technology and so forth, advertising as shifted toward online use. We can't go online without running across some type of advertisement either on the side of the screen or as a pop-up. It can become frustrating but the reality is that it got our attention didn't it? So with this in mind people see that online advertising can sometimes be more effective then paper advertising which can help us understand the dramatic decrease in profits for for print advertising in the New York Times.  We will see if paper advertising will continue to fall in the weeks to come.

http://online.wsj.com/article/SB10001424052748703652104576121920666965118.html