TECHNOLOGY...FEBRUARY 4, 2011
BY JESSICA E. VASCELLARO
When it comes to television commercials the competition is very competitive. With this fact in mind it is important for companies to come up with innovative ideas to make them stand out from the rest. This article in the Wall Street Journal illustrates the competitive environment within television. For example, TiVo Inc. is expanding its service that allows advertisers to see how many and what kind of users are viewing their commercials." This will allow companies to know what they have to do in order to stay afloat in such a competitive environment. Today, the average American watches close to four hours of TV each day. With this fact in mind it makes television a great way of marketing. Most TV relies on commercials to exist. The number of TV commercials in a program per hour has been increasing throughout the years. Companies are aware that advertising through the use of television is a great approach in branding themselves in this competitive environment.
No comments:
Post a Comment