March 11, 2011
Celebrities Bottle Water for Unicef Sweepstakes
In a recent article from The New York Times they talk about the fifth year of a campaign from a water charity is trying to take a new approach in marketing by turning toward the stars. It is obvious that in order to capture some people's attention you need to include celebrities. I think that this is a gave idea to create a campaign with stars such as Selena Gomez to promote their product. The charity, called the Tap Project, helps Unicef deliver clean drinking water to children in developing countries. The highlight of the campaign will be a multi star initiative called Celebrity Tap. Stars will bottle tap water from their homes, and a case of the bottles will be offered as prizes in a fund-raising sweepstakes. This is an innovative marketing campaign which is important to be successful today!!
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