March 2, 2011
AOL cuts 900 jobs following Huffington Post deal
By Lara O'Reilly
In one of my earlier posts I mentioned how AOL was making a big move by making a deal with Huffington Post. I thought it would be great to keep you all updated on what happened with the deal thus far. AOL is planning to cut about 20% of its workforce following the $315m acquisition of the news website. This will mostly affect AOL editorial staff now seen as unnecessary as it combine Huffington Post operations with its own media services. The article states that AOL says that their " strategy remains clear: create high-quality content experiences for consumers, at scale." I think that their overall strategy is very clever and it is unfortunate that they had to cut so many employees. Currently AOL has just 5.3% of the US display advertising market share!
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