AOL to Acquire Huffington Post
By EMILY STEEL
With such a competitive market place it is difficult to remain at the top when new technology and innovative ways of advertising are being created each day. With this in mind AOL disclosed plans to acquire online news website Huffington Post for $315 million, as part of the Internet company's attempt to turn its business around with a strategy of becoming a top producer of news, entertainment and other digital content. Huffington Post is a website founded in 2005 that covers news. I think this is a great move for AOL to make especially in such a competitive market. This will allow them to combine content, community and social experiences for consumers. This is the largest deal the Huffington Post has made since Mr. Armstrong started as chief executive in April 2009. It will be interesting to see how AOL will market this new acquisition and how it will help their company grow.
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