MEDIA & MARKETING...MARCH 1, 2011
Oscar's Big Night Comes Up Short
By SAM SCHECHNER
Usually the Oscars are known to be one of the biggest night's in television. However, this year proved to be different. A smaller audience tuned in for the Academy Awards Sunday night on ABC. About 37.6 million people watched, which was down 9.9% from the 41.7 million, a year ago. For those of you that watched the Oscars it was obvious that "The King's Speech," was the favorite winning most of the awards. This year the Oscars were ranked as the fifth lowest since at least 1974. Part of the marketing strategy for the Oscars this year were ti get a younger audience involved. They did so by bringing young actors in to host the ceremony. Unfortunately, not many people thought the hosts of the show were too funny. Personally, I think they tried too hard to be funny and it turned out being awkward. Prices for commercials in this year's Oscars were up sharply from last year. In my opinion, I think the Oscars are meant for an older audience and by trying to attract a younger audience it lost the interest of the older crowd. I am curious to see the rankings for next year!
No comments:
Post a Comment