Business.. March 12, 2011
Google’s Quest to Build a Better Boss
By Adam Bryant
In this article from The New York Times about Google's quest to build better bosses. This was done by Google analyzing performance reviews, feedback surveys and nominations for top-manager awards. I think that the first step in creating clever marketing strategies is having the right bosses creating the plans. This serves as a foundation for the firm's success. Google is looking for the boss to have a clear vision and strategy for the team, help the employees with career development, to be productive and have results that are relevant to their cause. It seems as if this list is pretty basic for finding a boss but the reality is that it is hard to find people with all of those traits. With this is will be interesting to see who Google Inc. hires!
http://www.nytimes.com/2011/03/13/business/13hire.html
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