Zippo's New Ideas...
Zippo Preps for a Post-Smoker World
BY JAMES R. HAGERTY
For 78 years, Zippo Manufacturing Co. has been known for its "windproof" cigarette lighters. Zippo has now been trying to survive as a business since the number of smokers has decreased over the years. Their new product is a men's fragrance/ It is being marketed as "the ideal companion for the adventures of the day and the passion of night." this is definitely a different approach from lighters, but I am curious to see how people will react to a former lighter manufacturer making men's cologne. The new cologne is described as "woody" and "spicy". The concept of the fragrance and packaging will reflect the iconic design of Zippo, with the masculine and rugged values of the Zippo brand. I think is is clever of the Zippo company to branch out with new products yet still maintain their masculine image! I am looking forward to see the success of this product!
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