Digital Marketing..

Marketing Week
March 11, 2011

Digital marketers can’t look past transparency

By Lara O'Reilly

In a recent article Marketing Week discusses the consumer confusion about online data. It is a law fir product placement broadcasters must display a logo if a paid for reference is to occur, publishers must clearly display "advertorial" for advertising features. The EU Privacy and Electronic Communications Directive which will require marketers to obtain consent from visitors to their site to store and retrieve cookies- the technique which stores information such as passwords and browsing habits. The industry is worried the directive could slow the growth in behavioral advertising. I think that digital advertising needs to reflect the way consumers really act online, rather than relying on old-fashioned guess-work.

http://www.marketingweek.co.uk/disciplines/digital/digital-marketers-can’t-look-past-transparency/3024382.article