Beach Town on Campus: Wooing Spring Breakers
By ANDREA PETERSEN
As many of us college students know, spring break is definitely something to look forward to and most of us want to get away from all the stress of school. Marketers have this in mind as well and they are purposely marketing college students and their wants. An article from the Wall Street Journal says that tourism officials from Panama City Beach, Florida have been visiting college campuses all over to let students know that spring break is back and bigger than ever. Panama City Beach has always been known as a hot spot for partying over spring break. After the oil April, many bars were washed up and tourism plummeted. Panama Beach's strategy is to have college students come, have a great time and when they go back home talk about how great the beaches and everything was! I think this is a clever marketing strategy and I am curious to see what people have to say when they come back from their trip.
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