Published: March 10, 2011
Hotel Campaigns Promote Savings and Memories
by: Stuart Elliott
In a recent article posted by The New York Times they talk about how hotel campaigns are promoting savings and memories, because it seems as if that is what most people are ultimately looking for. Social media like Facebook and Twitter enable hotels, motels and resorts to forge close ties with consumers. It is important for these places to take all the steps necessary to stay ahead in the market place. As we all know the prices of oil are increasing so when people travel they want to save in other places, such as hotels or where they are staying. For example, this article writes about the Hilton introducing a campaign for Homewood Suites that plays up the benefit of saving, their campaign states "Why settle for a fishbowl when you can have more?" The Hilton along with many other resorts, hotels and motels are highlighting the importance of saving in their advertisements which will be sure to attract consumers in today's tight market.
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