March 3, 2011
Travel company Black Tomato looks to beach bonanza
By Branwell Johnson
This article writes about the Internet travel company Black Tomato launching new brands to cater for growing premium segments of the travel market and to to into luxury fashion sales. They are going to be launching the brands called Beach Tomato and Epic Tomato. Beach Tomato is designed to be an authority on beach culture and will offer both holidays and the opportunity to purchase beach fashion items online. I think that it is a good idea that this company is creating new brands because they are creating styles that can relate to different people and different personalities which is important in a target market. People will feel as if they relate to this brand and it will encourage them to buy these products. Black Tomato will target key publications in the luxury travel market for PR and accompany with digital marketing activity, using existing database and social media.
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